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Cynthia B. Meyers
Cynthia Meyers Associate Professor of Communication
Ph.D., University of Texas at Austin 
M.A., Hunter College
B.F.A., Ohio University
B.G.S., Ohio University

cynthia.meyers@mountsaintvincent.edu

Areas of Interest
  • Television industry (past and present) 
  • Advertising industry (past and present)
  • New media and evolving media business models

Courses
  • COMM 120 Introduction to Media Studies
  • COMM 300 TV Studio Production
  • COMM 301 Video Field Production
  • COMM 330 Communication and the Law
  • COMM 332 Media Programming and Management
  • COMM 333 New Media and Society
  • COMM 375 Internship I
  • COMM 475 Internship II 
  • COMM 490 Senior Seminar
  • INTG TOPICS: American Culture in the 30's and 40's
Research Interests
Media history and media industries, including television, radio, advertising, and new media.

Recent Publications
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio (forthcoming, Fordham University Press 2013).  

"The Problems with Sponsorship in Broadcasting, 1930s-50s: Perspectives from the Advertising Industry," Historical Journal of Film, Radio and Television vol. 31, no. 3 (Sept. 2011): 355-372. 

“From Radio Ad Man to Radio Reformer: Senator William Benton’s Broadcasting Career, 1930-60.” Journal of Radio and Audio Media, vol. 16, no. 1 (2009): 17-29.

“From Sponsorship to Spots: Advertising and the Development of Electronic Media.”  In Jennifer Holt and Alisa Perren, eds., Media Industries: History, Theory, and Method (Oxford: Wiley-Blackwell, 2009): 69-80.

Recent Presentations
“Salesmanship vs. Showmanship: Advertising Agencies in Radio during the 1930s-40s,” Business History Conference, Columbus, OH, March 2013.

“Radio with Pictures: How the Ad Industry in the 1940s Debated the Transition from Radio to TV,” Society of Cinema and Media Studies Conference, Chicago, IL, March 2013.

“Resist the Usual: Young & Rubicam’s Soft Sell Strategies in Radio Comedy Programming,” Society of Cinema and Media Studies Conference, Boston, MA, March 2012.

“Changing Industry Views of Audience Toleration of Commercials: Hulu vs. Netflix,” What Is Television? A Conference to Explore the Past, Present, and Future of Television, Portland, OR, March 2012.

“BBDO and US Steel on Radio and Television, 1948-52: The Problems of Sponsorship, New Media, and the Communist Threat,” Wisconsin Center for Film and Theater Research Conference, Madison, WI, July 2010

“Dramatizing a Bar of Soap:  Admen as the Showmen of Radio,” Wisconsin Center for Film and Theater Research Conference, Madison, WI, July 2010.

“The Typefaces of Radio:  Translating Print Advertising Strategies into the Radio Medium,” Broadcast Educators Association, Las Vegas, April 2010.

“Sponsorship on Radio:  Why Did Some Admen Object?”  The Radio Conference 2009: A Transnational Forum, Toronto, Ontario, Canada, 28 July 2009.  

Faculty Fellowships
Visiting Professor Program, Advertising Educational Foundation, June 2013.

Time Warner Thought Leadership Seminar, New York, July 2012.

International Radio and Television Society, New York, NY, 2011

National Association of Television Programming Executives, Miami Beach, FL, 2011

Academy of Television Arts and Sciences Foundation Faculty Seminar, Burbank, California, 2008 

Read more about Dr. Meyers

academia.edu Profile Winter 2012 Newsletter