DR. CYNTHIA MEYERS 

Assistant Professor of Communication

Education:

 BGS, Ohio University 
 BFA, Ohio University 
 MA,  Hunter College 
 Ph.D., University of Texas at Austin

Research and Scholarly Interests:

Research interests focus on media history and media industries, including television, radio, advertising, and new media.

 Recent Publications:

“From Radio Ad Man to Radio Reformer: Senator William Benton’s Broadcasting Career, 1930-60.” Journal of Radio and Audio Media, vol. 16, no. 1 (2009): 17-29.

“From Sponsorship to Spots: Advertising and the Development of Electronic Media.”  In Jennifer Holt and Alisa Perren, eds., Media Industries: History, Theory, and Method (Oxford: Wiley-Blackwell, 2009): 69-80.

“Time Warner,” The Encyclopedia of Television, 2d ed., Horace Newcomb, ed. (New York: Fitzroy Dearborn, 2004).

“Media Conglomerates,” The Encyclopedia of Television, 2d ed., Horace Newcomb, ed. (New York: Fitzroy Dearborn, 2004).

“Steve Case.”  The Encyclopedia of Television, 2d ed., Horace Newcomb, ed. (New York: Fitzroy Dearborn, 2004).

Recent Conference Presentations:

“BBDO and US Steel on Radio and Television, 1948-52: The Problems of Sponsorship, New Media, and the Communist Threat,” Wisconsin Center for Film and Theater Research Conference, Madison, WI, July 2010

“Dramatizing a Bar of Soap:  Admen as the Showmen of Radio,” Wisconsin Center for Film and Theater Research Conference, Madison, WI, July 2010.

“The Typefaces of Radio:  Translating Print Advertising Strategies into the Radio Medium,” Broadcast Educators Association, Las Vegas, April 2010.

“Sponsorship on Radio:  Why Did Some Admen Object?”  The Radio Conference 2009: A Transnational Forum, Toronto, Ontario, Canada, 28 July 2009.

“Who Owns the Time?  Radio Networks vs. Advertising Agencies in the 1930s,” Broadcast Educators Association, Las Vegas, April 2008.

“The Ad Man in 1940s Hollywood,” Society for Cinema and Media Studies, Philadelphia, March 2008.

“The Art of Teaching the Business: Media Industries and the Critical Studies Curriculum,” Society for Cinema and Media Studies, Chicago, March 2007.

“Television Broadcast Networks Face the Future: Thinking Outside the Box?”  Faculty Lecture Series, College of Mount Saint Vincent, 4 December 2006.

"Thinking Outside the Tube: Advertiser and Network Perspectives on Changing Broadcast Television Business Models," Society for Cinema and Media Studies, Vancouver, British Columbia, March 2006.

Courses Taught:

COMM 120 Introduction to Media Studies

COMM 300 TV Studio Production

COMM 301 Video Field Production

COMM 330 Communication and the Law

COMM 332 Media Programming and Management

COMM 333 New Media and Society

COMM 490 Senior Seminar

Contact Information:
 Telephone: (718) 405-3721 
 Office: Maryvale 206 (CMSV) 
 Fax: (718) 405-3346 
 e-mail: cynthia.meyers@mountsaintvincent.edu