Assistant Professor of Communication

Education:
 BGS, Ohio University 
 BFA, Ohio University 
 MA,  Hunter College 
 Ph.D., University of Texas at Austin

Research and Scholarly Interests:
Research interests include media history, media institutions and industries, television and broadcasting studies, advertising and broadcasting.
Publications & Scholarly Activity:
"Media Consolidation, Conglomeration, and Product Diversity," Conference Report, Media Diversity and Localism: Meaning, Metrics, and the Public Interest Conference, sponsored by the Electronic Media Policy Portfolio, Ford Foundation, and the Donald McGannon Communication Research Center, Fordham University, December 2003.

"“Time Warner,” “Media Conglomerates,” and “Steve Case.”  The Encyclopedia of Television, 2d ed., Horace Newcomb, editor (New York: Routledge, forthcoming).

“Psychedelics and the Advertising Man: The 1960s ‘Countercultural Creative’ on Madison Avenue.”  Columbia Journal of American Studies, vol. 4, no. 1 (2000):114-127.

“Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign.” Media International Australia/Culture & Policy, no. 86 (February 1998): 27-37.

“Frank and Anne Hummert’s Soap Opera Empire: ‘Reason-Why’ Advertising Strategies in Early Radio Programming.” Quarterly Review of Film and Video, vol. 16, no. 2 (1997):113-132.

“Michael Ovitz,” “Hubbell Robinson,” and “Trade Magazines.” The Encyclopedia of Television, 1st ed., Horace Newcomb, editor (Chicago: Fitzroy Dearborn Publishers, 1997).

“Godfrey Flury’s Billboard Advertising Business: An Austin Ad Man in the 1910s and 1920s.”  Southwestern Historical Quarterly, vol. 98, no. 4 (April 1995): 569-83.

Conference Papers
"Thinking Outside the Tube: Networked Perspectives on Changing Broadcast Television Business Models," paper presented at the Society for Cinema and Media Studies, Vancouver, BC, March 5, 2006.

“The NBC-Universal Merger: Implications for the Television Industry,” Society for Cinema and Media Studies, Atlanta, Georgia, March 2004.

“From Radio Ad Man to Radio Reformer: Senator William Benton and Corporate Liberal Discourses on Radio, 1930-1952,” presented at the Radio Conference: A Transnational Forum, University of Wisconsin, Madison, July 2003.

“Entertainment Industry Integration Strategies.”  Invited lecture, Ministry of Economics, Trade, and Industry, Tokyo, Japan, February 2002.

“Promises and Threats of Digital Television Technologies: Corporate Strategies in the Brave New World of Entertainment.”  Society for Cinema Studies, Washington, DC, May 2001.

“Perception Is Everything: The Irresistible Rise of Talent Agents in 1980s Hollywood.”  Society for Cinema Studies, Chicago, Illinois, March 2000.

“The Role of Advertising Men in the Shaping of American Broadcasting.” International Communication Association, Montreal, Quebec, May 1997.

Courses Taught/Teaching:
 Comm 223:  Introduction to Broadcasting 
 Comm 308: TV Production 
 Comm 370: Topics: New Technology in Media 
 Comm 409: Seminar
 Comm 423:  Broadcast Programming
The courses listed are not necessarily those being taught this semester; for that information, check the listing of course offerings. For course descriptions, see undergraduate catalog.

Contact Information:
 Telephone: (718) 405-3721 
 Office: Maryvale 206 (CMSV) 
 Fax: (718) 405-3346 
 e-mail: cynthia.myers@mountsaintvincent.edu